by amylw | 9 Jan 2024 | Uncategorized
This is a hill I will willingly die on… SEO is just being helpful Answering people’s questions, making sure they can find the thing they need, and making it a nice experience. Many people on the internet would have you believe that SEO is super...
by amylw | 9 Jun 2022 | Uncategorized
How do you feel about defining your ideal customer? Essential for marketing? Or total 🐄💩? The reason I ask is over the weekend, someone posted in a group I’m in that they were struggling to nail down their Ideal Customer because their service could...
by amylw | 2 Nov 2021 | Uncategorized
You really need to get your website sorted, right? But if you’ve been re-doing it for so long you’re starting to wonder if you’ll ever actually finish it 😩 Or, if the prospect of redoing it is just so painful you’re putting it off...
by amylw | 20 Feb 2020 | Uncategorized
It’s a long time since I graduated from university but there is one lecture in particular that still sticks out in my mind as being one of the most valuable lectures of the entire three years. A Wednesday afternoon lecture on public relations theory sparked something...
by amylw | 20 Feb 2020 | Uncategorized
It happens with alarming frequency. Businesses and organisations letting you down. Not always in a huge way, or enough to make you complain, it’s just that you seem to end up feeling a little underwhelmed. Every day we make decisions about which company to buy from,...
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