What does an effective Rallying Cry look like?

This is the final part of the ‘what on earth is a Rallying Cry? series. If you missed it, read the introduction to find out why we need Rallying Cries now more than ever. See why a Rallying Cry is so powerful in part 2, and understand the things a Rallying Cry can’t...

What your Rallying Cry can’t do

This is part 3 of 4 in the ‘what on earth is a Rallying Cry? series. If you missed it, read the introduction to find out why we need Rallying Cries now more than ever. And find out why a Rallying Cry is so powerful in part 2. It’s a compass not an engine A Rallying...

How on earth do you define your ideal customer?

How do you feel about defining your ideal customer? Essential for marketing? Or total 🐄💩? The reason I ask is over the weekend, someone posted in a group I’m in that they were struggling to nail down their Ideal Customer because their service could...

SEO tips

This is a hill I will willingly die on… SEO is just being helpful Answering people’s questions, making sure they can find the thing they need, and making it a nice experience. Many people on the internet would have you believe that SEO is super complicated. But...