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SEO tips for 2024 (and for most years)

This is a hill I will willingly die on… SEO is just being helpful Answering people’s questions, making sure they can find the thing they need, and making it a nice experience. Many people on the internet would have you believe that SEO is super...

How on earth do you define your ideal customer?

How do you feel about defining your ideal customer? Essential for marketing? Or total 🐄💩? The reason I ask is over the weekend, someone posted in a group I’m in that they were struggling to nail down their Ideal Customer because their service could...

Talk is cheap, you need to walk the walk.

It happens with alarming frequency. Businesses and organisations letting you down. Not always in a huge way, or enough to make you complain, it’s just that you seem to end up feeling a little underwhelmed. Every day we make decisions about which company to buy from,...