What does an effective Rallying Cry look like?

Part 4 of What on earth is a Rallying Cry?   This is the final part of the ‘what on earth is a Rallying Cry? series. If you missed it, read the introduction to find out why we need Rallying Cries now more than ever. See why a Rallying Cry is so powerful in part...

What your Rallying Cry can’t do

Part 3 of What on earth is a Rallying Cry? This is part 3 of 4 in the ‘what on earth is a Rallying Cry? series. If you missed it, read the introduction to find out why we need Rallying Cries now more than ever. And find out why a Rallying Cry is so powerful in part 2....
How on earth do you define your ideal customer?

How on earth do you define your ideal customer?

How do you feel about defining your ideal customer? Essential for marketing? Or total 🐄💩? The reason I ask is over the weekend, someone posted in a group I’m in that they were struggling to nail down their Ideal Customer because their service could...
How on earth do you define your ideal customer?

SEO tips

This is a hill I will willingly die on… SEO is just being helpful Answering people’s questions, making sure they can find the thing they need, and making it a nice experience. Many people on the internet would have you believe that SEO is super complicated. But...