
“Business” has a lot to answer for
We all know that ‘business as usual’ is unsustainable. And unkind.
Kind Tide was born from a deep belief that you could run a business in a way that was kinder and fairer and didn’t have to shit all over people and the planet to make money.
Grow your business and your impact – without compromising your values.
You’re already running a business that does great work, supports its team, and its wider community, and helps repair the damage we’ve already done.
But you’d like to make even more of a difference. And some more money too (because we still need to survive in this capitalist hellscape right?!)
We work with businesses, charities and environmental and social impact projects – basically any group of humans working to regenerate our world.
Results that go far beyond finances
From builders to financial advisors, groundbreaking charities, the National Trust and the NHS. We’ve helped hundreds of clients bring clarity and kindness into their strategy, marketing and communication.
The results have been revolutionary, not only in terms of financial results, but also in saving huge amounts of time, building better relationships with customers and stakeholders, and helping them to reach more people and turn their message into a movement.
We’re using our business to fuel the citizen projects changing the world
Our client work funds free support for social enterprises and community projects. Not-for-profit organisations with smart ideas and a proven project, who need strategy and comms support to amplify their message, expand their project and have even more of an impact.

Meet our impact partner
Plant One CIC is on a mission to bring woodlands back to the heart of our culture, communities and landscapes. We support them with strategic consultancy and copywriting.
Meet Amy
Amy has been helping businesses transform their comms and marketing from chaotic to calm for over 20 years. How? By bringing more clarity and kindness into the way businesses communicate. Her clients include the NHS, purpose-driven businesses and life-changing charities.
Her superpower is uncovering what makes an organisation magical and distilling that into a beautifully clear Rallying Cry, brand voice and communications. All with a focus on helping those extraordinary businesses reach more people, make more money AND make even more of a difference in the world.
