Meet Roseland Multi Academy Trust
Roseland MAT needed to recruit governors. It’s not an easy role, it’s unpaid, and quite a commitment. Plus many people assume that to be a governor you need to come from a certain background or have certain skills.
So we needed to dispel those myths, get people excited about the opportunity, and show how they can genuinely make a difference.
““We were looking for a campaign which reflects the Trust’s vision and values, which will also resonate with parents and entice them into applying for our governor roles.””
Laura Keam, Operations Manager, The Roseland MAT
What we did:
Research and understanding
Interviews with the team and governors to deeply understand what it’s like to be governor.Messaging
To focus on challenging outdated notions of what being a governor is like, and show that it is an incredibly rewarding role.
Copywriting
Poster, booklet and web page to give the trust a suite of marketing collateral.What was it like working with us?
“Amy made the process easy, particularly in terms of organisation and the use of google docs. Deadlines were set from the outset which made it clear how the project needed to stay on track in order to meet the half term deadline. Amy’s personality made it easy to work with her and she responded to feedback quickly and clearly.”
The results
“The campaign is going really well. I have had a great response for the secondary committee and have recruited above the minimum number we needed. The quality of applicants is really high too. I have had great feedback on the publicity documents, with comments on how slick it looks. It’s opened some really good positive conversations and given me a great base to work from. “