Meet Murrell Associates:
Specialists in corporate and commercial law, B Corp Murrell Associates punch well above their weight, rivalling the bigger regional firms. A change in leadership and a new strategy meant the team needed a new approach to help the business shift its positioning and attract larger corporate clients.
“We were growing the business, we’d had a change in leadership. Our website was a hodge podge of different copy, with content all over the place. We knew we needed a consistent voice that matched our ambitions, and to get some help”
Henry Maples, Partner at Murrell Associates
What we did:
Research and understanding
To get under the skin of the business and understand what makes the MA team so good at what they do.
Messaging & brand voice development
To find their Rallying Cry and create a suite of supporting messages and a voice that matched the business’ personality: no-nonsense, friendly and mighty!
Website
Planning, content gathering, copywriting, and project management for design and build.
Team training and writing guide
Two training sessions and a bespoke online writing guide. To help the team make sure all their writing and marketing matches the business’ personality (and the website!)
What was it like working with us?
“The initial strategy process to identify who we are, our strengths, how we operate and how we want to be seen – I hadn’t really thought it was needed at the start. But understanding how we want to sell ourselves and how our marketing links to our business strategy was a really useful process.”
The results
