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Welcome to the blog

Where you’ll find regular-ish articles on communicating with kindness and clarity. 

SEO tips for 2024 (and for most years)

This is a hill I will willingly die on... SEO is just being helpful Answering people's questions, making sure they can find the thing they need, and making it a nice experience. Many people on the internet would have you believe that SEO is super complicated. But...

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How on earth do you define your ideal customer?

How do you feel about defining your ideal customer? Essential for marketing? Or total 🐄💩? The reason I ask is over the weekend, someone posted in a group I’m in that they were struggling to nail down their Ideal Customer because their service could...

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Talk is cheap, you need to walk the walk.

It happens with alarming frequency. Businesses and organisations letting you down. Not always in a huge way, or enough to make you complain, it’s just that you seem to end up feeling a little underwhelmed. Every day we make decisions about which company to buy from,...

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