Welcome to the blog
Where you’ll find regular-ish articles on communicating with kindness and clarity.
SEO tips for 2024 (and for most years)
This is a hill I will willingly die on... SEO is just being helpful Answering people's questions, making sure they can find the thing they need, and making it a nice experience. Many people on the internet would have you believe that SEO is super complicated. But...
How on earth do you define your ideal customer?
How do you feel about defining your ideal customer? Essential for marketing? Or total 🐄💩? The reason I ask is over the weekend, someone posted in a group I’m in that they were struggling to nail down their Ideal Customer because their service could...
How to plan and write your website (without drowning in overwhelm or losing your sanity)
You really need to get your website sorted, right?But if you've been re-doing it for so long you're starting to wonder if you'll ever actually finish it 😩 Or, if the prospect of redoing it is just so painful you’re putting it off entirely...Then this can help...
Roll up, roll up, it’s time we actually listened to our customers (Or – how PR theory can help you run your business better)
It’s a long time since I graduated from university but there is one lecture in particular that still sticks out in my mind as being one of the most valuable lectures of the entire three years. A Wednesday afternoon lecture on public relations theory sparked something...
Talk is cheap, you need to walk the walk.
It happens with alarming frequency. Businesses and organisations letting you down. Not always in a huge way, or enough to make you complain, it’s just that you seem to end up feeling a little underwhelmed. Every day we make decisions about which company to buy from,...